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Making leadership and corporate culture sustainable
Article by Martin Permantier
In his new book, “Haltung entscheidet” (“Mindset matters”) Martin Permantier shows how we can shape the development of leadership and corporate culture in such a way that we will still be successful tomorrow.
Based on the findings of modern developmental psychology, he has developed a clear and practical model. With numerous examples and illustrations, he explains how we can gradually expand our thinking. This evolutionary way of thinking provides readers with numerous aha-experiences.
Inspiration for brand, leadership and corporate culture
Martin Permantier is an entrepreneur, author and keynote speaker.
For more than 20 years he has been accompanying companies in their strategic orientation and positioning.
His experience as an entrepreneur and managing director of SHORT CUTS GmbH design + kommunikation, which today has about 40 employees, is the basis for his pragmatic approach and high competence in implementation. He shares these in seminars, workshops and lectures and has written the book “smart TARGETING” and numerous articles about his method – value communication.
This tried-and-tested tool has meanwhile developed into “value development” and strengthens the marketing and corporate culture of medium-sized companies. In the blog on value development, various authors shed light on individual aspects of brands, leadership and corporate culture – especially about attitudes and values – in detail.
Download reading sample “Mindset matters” (3,8 MB) in German>>
Interview with the author in personal guide 10/2019 in German >>
A detailed article on attitudes in the Journal 2020 of KDA Nordkirche >>
Summary at getAbstract in German >>
Out now the new book “Haltung entscheidet” (“Mindset matters”)
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